MOKO
MOKO is Loop Mobile’s world-leading, 3G mobile social networking product – paving the
way for instant mobile chat, media sharing and youth culture entertainment across a global platform.
MOKO is available in Australia and the UK on 3 Mobile. Further expansion in the existing markets, North America, and various European and Asian territories is planned for 2007.
With MOKO, we have helped the phenomenon of social networking and unlimited video take a giant leap away from static computer screens and into the pockets of young adults. The dream of mobile networking - where you can meet, chat and share multimedia content with new people across the world - is now a reality. For this reason, MOKO was the winner of the 2006 ‘Australian Interactive Media Industry Association’ award for Best Wireless / Mobile Product.
Loop’s mobile social networking product strategy is divided into three behavioural categories; these are predominantly derived from existing or developing internet trends.
• Public forums – created by users posting user-generated content
• Personal profile pages – users can create and edit their own mobile page
• Private one-to-one communication – users can send private messages and media to one another
Loop has a policy of continual product and competitor evaluation. That’s why we never stop updating our strategy and product development road map, making sure that we stay one step ahead of market trends and changes in user behaviour.
MOKO generates in excess of 40 minute average session times on the 3 Mobile network, making it one of the most engaging mobile services available.
MOKO is available in Australia and the UK on 3 Mobile. Further expansion in the existing markets, North America, and various European and Asian territories is planned for 2007.
With MOKO, we have helped the phenomenon of social networking and unlimited video take a giant leap away from static computer screens and into the pockets of young adults. The dream of mobile networking - where you can meet, chat and share multimedia content with new people across the world - is now a reality. For this reason, MOKO was the winner of the 2006 ‘Australian Interactive Media Industry Association’ award for Best Wireless / Mobile Product.
Loop’s mobile social networking product strategy is divided into three behavioural categories; these are predominantly derived from existing or developing internet trends.
• Public forums – created by users posting user-generated content
• Personal profile pages – users can create and edit their own mobile page
• Private one-to-one communication – users can send private messages and media to one another
Loop has a policy of continual product and competitor evaluation. That’s why we never stop updating our strategy and product development road map, making sure that we stay one step ahead of market trends and changes in user behaviour.
MOKO generates in excess of 40 minute average session times on the 3 Mobile network, making it one of the most engaging mobile services available.
